Analyst insight: June 2015
The 2015 Gartner CEO and senior business executive survey identifies growth and technology-related change as top priorities for CEOs, who are more focused on technology than at any time since 1999. Technologies to enable future growth, such as multichannel CRM, ecommerce and mobile commerce and analytics capabilities are seen as most important drivers to future customer engagement.
When it comes to top technology investments over the next five years, 37 percent of respondents ranked customer engagement management (CEM) as the leading technology-enabled business capability, followed by digital marketing at 32 percent and business analytics at 28 percent. Seventy-seven percent of survey respondents agreed with the statement that “the digital world is creating new types and levels of risk for our business”.
Mhealth developers continue to face challenges bringing their solutions to Europe according to the latest Research2guidance report, ‘EU mhealth Market Conditions Benchmarking 2015’. Based on input from 4,400 mhealth app publishers, the report offers detailed insights of the sometimes significant differences in market readiness for mhealth across each of the 28 EU countries.
Key snippets include that health expenditure as a percentage of GDP ranges from 5% in Romania to 12% in the Netherlands while time required to gain formal approval to launch mhealth businesses varies between 3-35 days. Analyst Ralf-Gordon Jahns, observes: “Countries must understand they are in direct competition for the best mhealth app developers. Therefore they should see developers as a key target group. If countries are able to improve their domestic mhealth market prerequisites then they will be able to attract the best talents.”
The world’s getting ready to drive connected vehicles, according to Juniper Research who forecast one in five (20%) passenger vehicles worldwide will be connected vehicles by 2019. The analyst expects in-car telematics to outperform all other M2M segments over the next five years. In total it predicts that the M2M sector will generate service revenues of over $40 billion globally by 2019 – double the size of today’s market.
According analysts IDC spending on the Internet of Things (IoT) will grow from $655.8 billion in 2014 to $1.7 trillion in 2020. This is a compound annual growth rate (CAGR) of 16.9%. This figure includes device, connectivity and IT services. The analyst believes that much of the opportunity for IoT is in the enterprise market.
“While wearable devices are the consumer face of the Internet of Things, and where recognition of IoT appears to begin, the real opportunity remains in the enterprise and public sector markets,” said Vernon Turner, senior vice president and research fellow (IoT), Enterprise Systems. This is because IoT is helping transform business models to create IT-enabled services and eventually IT-enabled products.