Business Talk SIP aids global collaboration and competitive market position
Lorentzen & Stemoco is a leading provider of shipbroking and consulting services. Its 100 consultants manage a global operation that works with ship owners and companies that require bulk transportation around the world. Information is valuable, and personal relationships are business critical for the company. Being out of contact is not an option; the brokers operate on a 24x7 basis and will
use the best communication tools they can, irrespective of cost implications.
With its legacy phone system delivering poor voice quality out of Singapore, employees were using mobile-to-mobile, globally. Because the majority of calls were internal, Lorentzen & Stemoco needed a replacement solution. In addition, the solution would need to deliver modern communication and collaboration tools to maintain its ability to react and improve its competitive position.
global communications platform
The decision was made to use Microsoft OCS as a phone system initially and as a future strategic platform for collaboration tools, such as IM and presence. It chose Orange Business Services to deliver a global system. "Local providers couldn't understand the global nature of our business, whereas Orange does and has provided a platform for our future use of modern collaboration technology," says Lars Henrik, CIO, Lorentzen & Stemoco.
The Orange solution is based on Business Talk IP access. It includes fully managed VoIP for Microsoft telephony with SIP trunking, an IP VPN upgrade for voice, service management and program management. The project start point was Singapore, which had no PBX and was delivered on budget and on time within three weeks. The next stage of the rollout is London, Oslo and Shanghai.
Utilizing Business Talk with SIP trunking has delivered significant business benefits to Lorentzen & Stemoco and created a platform for the future use of collaboration technology. A single contract and consistent processes worldwide have simplified management. Finally, no capital investment has reduced total cost of ownership and enabled rapid return on investment.