IoT in the retail industry
The Internet of Things has the potential to transform the customer shopping experience and increase the average spending per customer, providing companies with higher advertising return on investment. With IoT technology, retailers can optimize inventory management, reduce product shrinkage and avoid carrying costs of excess inventory levels.
Enhanced operational efficiency
The Internet of Things allows retailers to optimize inventory management thanks to RFID technology that provides real-time supervision of boxes and crates during logistic phases. By increasing supervision throughout the value chain, retailers decrease the risk of lost or stolen merchandise and can provide fresher products to customers.
In stores, sensors can track product levels, enabling automated shelf replenishment when stock levels are low, which limits stock-outs and ensures that retailers aren’t left with too many unsold products on hand. Electronic price displays on retail shelves can be remotely controlled and automatically updated when product prices change.
Improved customer experience
By embracing IoT technology, retailers can gain competitive advantages and retain customers with services that optimize their shopping experience. For example, geo-fencing solutions and beacons can be used to send personalized alerts on mobile phones when customers pass through predefined areas of the store.
IoT solutions can also improve convenience and save customers time thanks to automated check-out processes that directly scan electronic tags on products included in shopping carts. Connected clothes will also allow customers to check the availability of articles in different colors or sizes without leaving the fitting room.
The Internet of Things has the potential to transform the customer shopping experience and increase the average spending per customer, providing companies with higher advertising return on investment.
Auchan optimizes logistics with RFID-based tracking solution from Orange Business Services
Quiksilver created Pops, a connectivity device that connects everyday items such as clothes and fashion accessories. Pops uses Orange M2M platforms to operate over mobile networks.
SIA: agreement with Orange Business Services for mobile point of sale payment solution in Europe.
Orange Business Services will provide M2M solution based on global roaming services enabling remote terminals to automatically transmit data to the SIA technology infrastructure.