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How are CIOs around the world driving digital transformation?

Digital Stars - Customer experience
Mike WalshJoin futurist Mike Walsh as he interviews some of the world's leading innovators and technologists to bring you inspirational stories of digital leadership and transformation.

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Customers


How has LVMH reimagined luxury in a digital era?
Digital vs. human


Luxury customers have never been as diverse as today. They're more global, more connected, and more demanding with brands than at any time in history.

In our first edition of Journeys, the digital leadership podcast, we speak with Mohamed Marfouk, Operations Director at LVMH (Moët Hennessy Louis Vuitton).

Find out how this luxury leader strikes the balance between being both digital and human:
  • What does it take to understand and anticipate the luxury customer of the future?
  • How is digital infrastructure for retail stores changing?
  • How has Sephora leveraged interaction design to create immersive, educational environments?
  • Can social listening, big data, and machine learning help build luxury digital experiences and memorable moments in-store?

With over 70 brands in its portfolio, LVMH is the world leader in luxury. Responsible for IT, purchasing and supply chain activities at LVMH, Mohamed focuses on a wide spectrum of big ideas – from the data-driven engagement of customers to the future of online fulfillment.

 

Mohamed Marfouk
Operations Director at LVMH

 

Our perspective


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Learn more

Experience is everything: why you need to understand your customers
Experience is everything: why you need to understand your customers
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The race to AI for a better customer experience
The race to AI for a better customer experience
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