Why do we bring our own devices to work?
satisfaction’s what you need
After all, why are employees prepared to part with cold, hard cash in order to invest in machines to use at work? Part of the answer lies in user experiences of these devices -- people like their tablets, they really like them.
For example, a recent Software Usability Research Survey confirms iPad satisfaction levels are sky-high -- in the region of 83%. And because people like using these things at home they want to use them at work.
ringing the change
Citing Forrester Research, Silicon.com tells us businesses are likely to spend $16 billion on iPads and $12 billion on Macs in 2013. That’s less than the $68 billion the analysts expect will be spent on Windows, but given Apple’s previous position in the enterprise (it wasn’t there), it represents a significant change.
Is it just because people like using these things? No. That’s because there’s a tangible business case for allowing employees to use the tools they prefer to do their job: Cisco claims it reduced its internal technology costs 20%, just through launching a BYOD scheme.
the hierachy of needs
Arguably, the move to consumerize IT could be seen as the technological realization of the importance of personal autonomy within the workplace, as defined within Abraham Maslow’s ‘Hierarchy of Needs’. Applied to the work environment, his theory claims work isn’t just about earning money, it’s also about self-actualization as defined by personal growth, improvement, autonomy and fulfillment.
Autonomy means choice, and the fact that so many employees are voting with their wallets to buy the devices they most desire from their own funds for use in the work environment is clear illustration that they are indeed taking their own choices.
March 2, 2012Fahed FerdinandHello, thank your for your useful article. I am interested in knowing the origin of the information concerning cisco's 20% reduced costs due to the launch of a BYOD plan. I searched deeply on the Cisco blog,I found hundreds of posts regarding the BYOD technology but no clue about this precise information. If u still have/remember the source/article I would be thankful.
Thanks again, Regards