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Bulgarian PC market set to recover from 2009 slump

Bulgarian PC market set to recover from 2009 slump
2010-03-052013-02-11IT managementen
The Bulgarian PC market fell 21.5% last year as consumer confidence faltered in the teeth of the recession. Analyst firm, IDC, has reported that the desktop sector was hardest hit with shipments down 29.5% year on year as both business and domestic users kept their wallets in their...
Published March 5, 2010 by Stewart Baines in IT management

The Bulgarian PC market fell 21.5% last year as consumer confidence faltered in the teeth of the recession. Analyst firm, IDC, has reported that the desktop sector was hardest hit with shipments down 29.5% year on year as both business and domestic users kept their wallets in their pockets. Driven primarily by consumer demand, the portable PC market contracted by 16.2% while the x86 server market surprisingly bucked the trend, with shipments falling by only 8.2%.

IDC also reported that the combined market share of the top three vendors in the Bulgarian PC market - HP, Acer and Asus - exceeded 40%.

The general economic crisis has been cited as the cause of dwindling sales and that was even seen in the final quarter of the year - a traditionally strong period in Bulgaria because of pre-Christmas sales.

Evelin Stoev, chief analyst with IDC Bulgaria has suggested that the Bulgarian government could stimulate demand by investing in local IT projects. However, with the International Monetary Fund expecting Bulgaria's economy to grow by just 0.2% this year, there is little room for manoeuvre.

Bas Bakker, the IMF's mission chief, has commented that the global recovery is boosting Bulgarian exports but domestic demand is projected to decline further as the country's EU accession investment boom continues to unwind.

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