Microsoft Netherlands - Evert van de Beekstraat 354, 1118 CZ Schiphol
Event
Agentic AI: Cut through the Noise
5 Field Lessons to Scale Agentic AI and Stay in Control
Join us at our upcoming event on agentic AI! Move beyond the noise of AI marketing and focus on building, scaling, and governing solutions that deliver measurable business value. With proven strategies and hands-on guidance, you’ll gain practical insights to drive real impact in your organization.
What to expect
At Orange Business, we've separated signal from noise through hands-on implementations, learning what drives results and what wastes time and money.
This session cuts straight to what matters: five hard-earned lessons that separate successful Agentic AI adoption from expensive experiments. You'll discover when to choose agents over workflows, how to escape POC purgatory, why governance can't wait, how to drive change and create actual value.
No buzzwords. Just practical insights to help your organization cut through the noise and transform.
Who should attend
Executives
CIO, CDO, CTO, Head of Innovation, Head of Digital Transformation
→ Gain a clear vision of how AI drives business value. Understand ROI, risk management, and how to accelerate time-to-market with confidence.
Line-of-Business Leaders
Heads of Operations, Customer Experience, Finance, Marketing, HR
→ Explore how AI transforms your domain. Discover agentic workflows, productivity tools like copilots, and practical use cases to boost efficiency and customer satisfaction.
IT Directors & Architects
Enterprise Architects, IT Strategy Leads, Application Managers
→ Learn how to modernize architecture, shape cloud migration strategies, and unlock the benefits of Microsoft Fabric for scalable, future-ready IT.
*Important Registration Notice
Submitting a registration does not guarantee participation. Seats are limited and applications will be reviewed to ensure eligibility. Participation is reserved for qualified senior executives from brand-side companies.
What's on the agenda
Meet the speakers
Jorge Mena
Jorge has extensive experience leading AI initiatives end to end, from strategy and governance to adoption and results measurement. He works holistically across the entire AI lifecycle to ensure real business impact.
Diego Olaya
Diego is an AI specialist with a focus on generative artificial intelligence. He works on the development and implementation of AI solutions for both the public and private sectors, ranging from low-code environments to custom-built developments. His approach focuses on connecting technology and business to generate tangible, measurable value.
Jos Verlinde
Jos Verlinde is a Partner Technology Architect at Microsoft, focused on helping organizations and partners adopt Microsoft Copilot and Copilot Agents in real business scenarios. He works at the intersection of AI and day-to-day operations, translating new capabilities into practical workflows that improve productivity and business processes.
Jan Heijdra
Jan Heijdra is a seasoned technology leader and Field CTO at Cisco, where he operates at the intersection of cybersecurity, AI and business strategy. With over seven years in his current role and a strong background in thought leadership, he helps organizations translate complex security and AI challenges into clear, actionable outcomes. As a trusted advisor, public speaker and ecosystem builder in the Benelux region, Jan focuses on secure and responsible AI adoption, guiding enterprises in navigating trust, governance and innovation at scale.
Kevin Tjoe Ny
Kevin is Faction Lead Data & AI in the Netherlands and a senior consultant with a background in econometrics and over seven years of experience. He works with organizations to design and deliver AI solutions that address concrete business challenges.