Paris, Oct. 13, 2011
independent customer benchmark study on user experiences of global data VPN operators
finds Orange Business Services “World Class”
Orange Business Services is positioned as a “Dolphin” for
achieving a “World
Class” perceived performance rating from customers, according to the recently
published 11th edition of the
Ocean82
benchmarking report “
Voice
of the Customer: Global DataVPN.” This report also names Orange Business Services as the global
provider that users expect to be the most successful in maintaining long-term
competitive advantage. The few service providers rated “World Class” are symbolized
as dolphins because these mammals are known for their flexibility, strength, stamina,
social skills, intelligence, and ability to thrive in a difficult environment.
“The independently produced Ocean82 results demonstrate that Orange Business
Services earned the appreciation of our customers for the work done to meet their
requirements effectively from quote-to-bill,” said Dominique Espinasse, Senior
Vice President, Customer Services & Operations, Orange Business Services. “We
are delighted too that we are seen as having the highest chance of organic growth
relative to other global providers. The improvements we have prioritized over
the years were purposefully designed to make certain that we gave an enduring
and outstanding customer experience overall. Our commitment to our customers has
been unceasing and has intensified in recent months.”
“Orange Business Services obtained the highest Positioning Score which means
that customers’ overall perceived a minimum standard of excellence in performance,”
said Janet Watkin, Managing Director at Ocean82. “They also declared their relative
strong commitment to buy more, recommend to peers and renew contracts.”
The Ocean82 Positioning Score predicts sustainable advantage. According to the
report,
Orange Business Services emerges among the most formidable of the eight
global providers and is one of only two operators to earn the “World Class” accolade.
By surpassing the resilience benchmark and raising the bar to set a new world
record in its genre, Orange Business Services is seen as the favorite to triumph
in the challenging global data VPN market of the future.
“In terms of global data networking, among the major eight global service providers,
Orange Business Services is perceived as ‘best in breed’ by end users, though
there is no room for complacency,” added Watkin.
In total 965 respondents from large business enterprises participated in the
survey generating in excess of 55,000 data points. These data points were analyzed
to derive the Ocean82 Positioning Score, a measure of strategic success.
About Orange Business Services
Orange Business Services, the France Telecom-Orange branch dedicated to B2B services,
is a leading global integrator of communications solutions for multinational corporations.
With the world's largest, seamless network for voice and data, Orange Business
Services reaches 220 countries and territories with local support in 166. Offering
a comprehensive package of communication services covering cloud computing, enterprise
mobility, M2M, security, unified communications, videoconferencing, and broadband,
Orange Business Services delivers a best-in-class customer experience across a
global landscape. Thousands of enterprise customers and 1.4 million mobile data
users rely on an Orange Business Services international platform for communicating
and conducting business. Orange Business Services is a four-time winner of Best
Global Operator at the World Communication Awards. Learn more at
www.orange-business.com
France Telecom-Orange is one of the world’s leading telecommunications operators
with 170,000 employees worldwide and sales of 22.6 billion euros in the first
semester 2011. Orange is the Group's single brand for Internet, television and
mobile services in the majority of countries where the company operates. France
Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New
York Stock Exchange.
Orange and any other Orange product or service names included in this material
are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
About Ocean82
Ocean82 is an established marketing services firm specializing in benchmarking
the customer service experience for the Information & Communication Technologies
(ICT) industry. It offers marketing research, consultancy, publications and online
services. Ocean82 is known for its track record in ‘voice of the customer’ analysis
of competitive positioning; business strategy; demand estimates; branding; tariffs;
product development; post-purchase care; channel management and pre-sales support.
It has experience in 30 countries and 10 languages often making Ocean82 the first-choice
supplier for many organizations with a requirement for international marketing
research and analysis covering emerging technologies such as cloud computing,
MPLS, VoIP, networked services, convergence and hosting applications.
www.ocean82.com