Orange Business Services only Telco in the Leaders “Dolphin” Quadrant of the Telemark ICT Service Supremacy Report
Paris, March 7, 2007
The new ICT Service Supremacy report from Telemark Services Ltd, a leading market
research firm, positions Orange Business Services as the only telco in the leaders
“Dolphin” quadrant of the report, among tier-one integrators such as IBM and HP.
The “Dolphin” status reflects a high overall customer satisfaction Index and
a strong user commitment to buy more and recommend to peers.
“Delivering an outstanding customer experience is critical for success and growth,“
said Alex Gouvêa, senior vice president, Customer Services & Operations, Orange
Business Services. “We continually evaluate our performance in order to provide
the best possible service to our customers. I am very pleased that our efforts
are paying off, not only in our core network related services, but also in our
growing ICT capabilities, as indicated by our Dolphin status in the Telemark ICT
Service Supremacy.”
Telemark’s Crystal Ball, a predictive tool which estimates likelihood of future
success based on indices of customer satisfaction and endorsement, maps suppliers
to various quadrants of competitiveness (Dolphin, Shark, Whale, Sardine). These
indices are calculated from responses to scorecards where users of ICT services
rate their experiences and provide declarations of future intent to purchase.
In total 845 evaluations were conducted by telephone with decision makers from
multinational enterprises between 1 July 2006 and 30 November 2006.
According to Janet Watkin, director of Telemark, “The purpose of comparing a
broad group of ICT suppliers, against a benchmark that equates to outstanding
customer experience, is to define and measure world class standards. By doing
so independently and transparently, the industry can learn about best practice
wherever it is found and suppliers can assess their relative perceived position
and current performance ratings.”
Over 70 ICT suppliers are mentioned in the ICT Service Supremacy report with
detailed profiles on the following: Accenture; AT&T; BT; Cable & Wireless; Cisco;
Dell; Deloitte Consulting; Embratel; Global Crossing; Hewlett Packard; IBM; Microsoft;
NTT Com; Oracle (Siebel); Orange Business Services; PCCW; SingTel; Telefonica;
Telmex; T-Systems; Unisys; and Verizon Business.
About Orange Business Services
Orange Business Services represents the business communications solutions and
services provided by the France Telecom Group as of June 1, 2006. They were previously
sold under the France Telecom, Orange, Equant, Etrali, Almerys, EGT, Expertel
Consulting, France Telecom Intelmatique, SETIB and Solicia brands.
The offers include converged voice, data and mobile services as well as IT expertise
and managed services, all designed to transform business processes and improve
productivity. Orange Business Services is present in 166 countries and territories
and serves customers in 220.
About Telemark Services
Telemark is a fast growing marketing services firm offering consultancy, publications
and online analysis with proven expertise in measuring customer satisfaction,
competitive analysis, benchmarking, trend analysis, channel management, new product
development, demand estimates, branding, tariff analysis, and business strategy,
exclusively within the telecommunications and IT sectors. An experienced team
with decades of independent market research experience in the expanding market
for voice, data and vision, Telemark is often the first-choice supplier for many
organisations with a requirement for international market research and analysis
covering emerging technologies such as VoIP, convergence and hosting applications.