Orange triumph at World Communication Awards
Paris, November 14
th, 2006
London, 14 November 2006: Orange was named winner of the two most competitive categories at the World Communication
Awards 2006 – taking away the awards for ‘Best Global Carrier’ and ‘Best Mobile
Operator’ at a ceremony at London’s Marriott Hotel, held on 9
th November. Orange was also highly commended in the ‘Best Brand’ category. The
awards, which received a record number of entries this year, recognise significant
achievements and developments in the global telecoms industry.
Orange Business Services, the worldwide extension of the Orange brand to all
France Telecom’s communications services for businesses, was named Best Global
Carrier for its leadership in the integration of mobile, fixed and IP technologies,
helping customers maximise their IT investments. Orange Business Services offers
one of the industry’s broadest portfolio of communications services to enterprises
in more than 220 countries and territories leading the migration to IP convergence
and the integration of IT and telecom networks. David Molony, one of the WCA judges,
said: “Orange Business Services has bounced back this year with a series of corporate
contracts.” Another judge, commented: “They are truly a global leader in providing
solutions to large enterprises, and can be regarded as the benchmark for most
other service providers.”
This is also the second year that Orange has been named ‘Best Mobile Operator’.
In the past year, Orange has seen customer growth of over 16 per cent and embarked
on several pioneering projects and partnerships with some of the world’s leading
manufacturers, content and entertainment providers. Orange’s focus on delivering
an exceptional customer experience is exemplified in its Signature Device programme
which aims to provide a consistent user interface across handsets. The Signature
Device Programme increased business customer retention by 16 per cent in the last
12 months. Orange has also taken a number of major steps on the road to an integrated
mobile experience, including the introduction of services such as Business Everywhere,
providing customers with the best and most cost-effective network access for mobile
working, as well as offering broadband for both business and consumers. "For this
category we really needed to pick a company which represents best practice in
this sector globally, and has scale," said one judge. "Orange is it."
“We understand that the ultimate communications requirements for businesses are
integrated and converged services enabling new means of communication and supporting
new business opportunities,” said Barbara Dalibard, France Telecom Group Executive
Vice President, Enterprise Communication Services Division, and Orange Business
Services Executive Vice President. “As a result, operators are being judged on
the quality of the customer experience and on how they deliver simple and unified
services. We hope these awards demonstrate how we are leading the industry in
this regard.”
“These awards are a testimony to Orange’s ongoing commitment to provide the best
integrated experience and service to all of our customers – both personal and
business – worldwide. We are just at the beginning of our exciting journey, which
will hopefully lead to many more award-winning projects and initiatives in the
future,” said Sanjiv Ahuja, Chief Executive Officer, Orange.
Orange was also highly commended in the Best Brand category, cementing its position
as a truly global brand. “This year we became a total communications provider
uniting internet, TV, mobile and business services under one brand. Being commended
for this shows the strength of the Orange brand across the world in all sectors
of the mobile world,” said Ahuja.
Notes to Editors
Orange is a key brand of the France Telecom Group, one of the world’s leading
telecommunications operators with more than 153 million customers on five continents.
In June, 2006, as part of the France Telecom Group integrated operator strategy
(NExT programme) to deliver simple, convergent products, Orange became the single
brand for mobile, broadband and multiplay offers in France, the United Kingdom,
The Netherlands and in October, in Spain, strengthening Orange’s position as the
number two mobile and internet services brand in Europe. In addition, Orange Business
Services became the new banner for business communications solutions and services.
Orange Business Services is present in 166 countries and territories and serves
customers in 220.
The France Telecom Group has 23 mobile and nine internet operations across the
world. At September 30, 2006, the group had 92.59 million mobile customers, 12.09
million internet customers and 48.59 million fixed line customers.
Orange and any other Orange product or service names included in this material
are trade marks of Orange Personal Communications Services Limited. Further information
about Orange and France Telecom can be found on the Orange website at
www.orange.com or at
www.francetelecom.com.
For further information, please contact:
Bibi Pearce, GolinHarris, +44 20 7064 0465
Claire Aniteye, GolinHarris, +44 20 7064 0604