why have a greener business?

Sustainable development was defined in 1992 at the Rio Earth Summit as the “ability of the present generation to meet its own needs without preventing future generations from meeting theirs” (Bruntland report). The definition implies factoring in three major, closely inter-related aspects: preserving the environment, social fairness and economic profitability.

Many studies now show that consumers are increasingly aware of these issues and have higher expectations; they expect actions and commitments that serve as the foundation for a genuine human revolution in companies. Otherwise, they will exercise their ability to sanction companies by choosing competitors’ products and services.

By working together companies will create a model for responsible growth in all sectors of activity, and the most successful companies generating the most profits will be those committed to sustainable development.