Enterprise social and video: get ready for a curveball
I’m excited for a customer of mine that has just deployed the Capture-Transform-Share (CXS) set of products from Cisco. For anyone not familiar with CXS, this is the suite of products replacing the Digital Media Services (DMS) product line. And, at a very high level, Show and Share, one of the components, is meant to create a YouTube-like environment for enterprise business video.
As I mentioned last month following Enterprise Connect in Orlando, video is now front and center in the conversations and support requests being asked by our customer’s IT teams. Customers with TelePresence and Audio Visual (A/V) Integrated rooms used for meetings, training, and presentations are going to see recording as simply intuitive. And revisiting these captured videos because of the inability to accommodate the time, or maybe you’d like to review to improve for the next session, again as a no brainer. But my bigger question is how do we integrate this into the corporate culture? And, how do we help it benefit the business?
Show and Share is meant for an enterprise organization as a whole, and not necessarily specific business units, or marketing, or human resources. If this technology is to be as successful as YouTube or Facebook on the personal side, we’re going to have to put some time and energy into developing the meet points to Corporate Marketing.
I don’t think this is a foreign conversation for any of us, but it is not our typical conversation. Our technology teams tend to gravitate towards developing relationships with the Information Technology teams of our customers, and not so much in the other areas of our customer’s business. But, we are going to have to change.
And, this is just the start of social media being focused on Enterprise Business. Jive Software and WebEx Social are all visions of the future of communications within our corporate teams…that look a lot like Facebook, and are definitely going to appeal to our younger Millennial demographics. Work groups instead of friends; sharing documents instead of recipes or maybe with recipes anyway…it’s coming…and I for one am looking forward to the possibilities.
If you have already rolled out any of these platforms would you mind sharing your experiences?
Love to hear back from you!
image © Yuri Arcurs - Fotolia.com
June 26, 2013
May 10, 2013
Thank you for reading my post. There are quite a few cloud based offers in the market: 23 Video, Brightcove, Ooyala and Kaltura. But, from my experience Cisco’s Show and Share is the only customer premise based solution marketed to enterprise customers today. I see Cisco leading the conversations around video sharing and social networking within the enterprise business culture. I would expect some competition here as things move and change, but so far, these are the conversations I’ve been a part of. - Tammy
May 9, 2013
First, thank you for reading my post! Video has such a high impact when added to your collaborative technologies in communicating with your clients. And, with the addition of the smart devices and tablets it’s no longer just videoconferencing from the corner of the “conference room”. Show and Share, which I speak of in this piece, could be such a great way for you to catalogue and share the video content you create in your trainings at UIC. I’d be happy to discuss in greater detail, just send me an e-mail at tammy dot higgins at Orange dot com. Have a great day!
May 8, 2013LennyThanks Tammy! Which are some of the competing products and do you think Cisco is leading the market with Enteprise video sharing?
May 7, 2013Michele ThorntonEven though most of the clients I work with are smaller - we are definitely attempting to engage them more and more through video applications. This summer, I'm going to be testing out a number of video strategies for training through UIC as well as client outreach at ThorntonPowell as it relates to the Healthcare Reform Bill. There's so much to know, and limited time to get in front of all of our clients. We're hoping that video will be an important component of our communication strategy.
October 18, 2013
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