Orange Business appoints Rob Willcock as senior vice president of the Americas

Orange Business has appointed Rob Willcock as senior vice president of the Americas, effective immediately. Rob will lead the company’s enterprise activities across North and Latin America, reinforcing the Orange strategy to be the trusted partner to multinational corporations’ digital transformation. He takes over the management of the Americas region from Mark Kenealy.

Formerly the country manager for the UK and Ireland at Orange Business, Rob has more than 20 years of business and technology leadership experience.  He has led consulting, business development and global customer programs across multiple regions. His range of international expertise makes him well equipped to support enterprises with their global business needs and create the best possible experience for their employees and end-users alike with tailored communications solutions.

“With our focus on digital transformation solutions for our global customers, it is a pleasure to welcome an experienced leader like Rob. The Americas region is a key geography for our global go-to-market strategy, given the innovation and influence of this market for our international business,” said Dr. Helmut Reisinger, executive vice president, International for Orange Business.

“We are living in an increasingly fast-paced, complex and globalized market that presents considerable challenges to multinational customers,” said Rob Willcock, senior vice president of the Americas, Orange Business. “Enterprises need an established technology integrator and service provider that can help them digitally transform to stay competitive across their global operations.”

Rob’s full biography and headshot are available upon request.

Ellen Crown
As Head of Marketing and Communications for the Americas region, Ellen leads the company’s enterprise marketing activities across North and Latin America, positioning Orange Business as a trusted partner in the digital transformation of multinational corporations. Motivated by the rapid changes in technologies, she is proud to be part of making digital technology a development accelerator for global economies, businesses, families and personal lives.