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The end of the web browser?

The end of the web browser?
The classic browser versus the apps in new operating systems that run on telephones and now with the introduction of Windows 8 also run on desktops. Is there a future for the classic web browser now apps can be made more customized to customer needs and will be more effective?
Published January 30, 2013 by Marcel van Wort in innovation

Recently Microsoft warned their Windows 7 users that they will increase their license pricing for Windows 8 upgrades after January 31st. So kind of pushed by this threat I decided to upgrade my home desktop to Windows 8 for the friendly price of €29,95 while it was still possible.

Besides this attempt to save money, I do not know what came into me to say goodbye to a good working Windows 7 machine. Especially because I had some biased aversion towards the new Windows 8 user interface. Probably it was my uncontrollabe curiosity that finally decided to change my desktop into a gigantic telephone which is actually true as I use my desktop as IP phone too. 

browsers in the new Windows user interface: it feels old

windows 8The Windows 8 GUI is, just like iPhones, iPads and Android devices based on large icons in order to enable touch screen operation on small screens like telephones or tablets. Like Apple and Android, Windows 8 also has an app store where I already found some interesting free and paid apps.

While playing with my new user interface, I noticed that the old desktop environment can still be used but it is kind of hidden between the large icons of the main apps on the new desktop. With all those apps for the most important applications available it is inevitable that the old desktop and the three browsers I use in there (IE, FF and Chrome) are hardly used.

apps versus browsers: the dice are loaded

In case a website released an app it is very likely you will start the app instead of a browser to reach its content, just like on your phone. From the perspective of the new interface it is a fact now that websites that have no app developed, are forcing their users to use the “old” desktop environment and a piece of extra software; “the browser”.

This way the trusted browser has been “degraded” to a multipurpose terminal window needed to view “old-fashioned” content on the internet. Something like the old 3270 terminal emulators from the past.

apps are better than Websites and here's why

No organisation that offers content on the Internet wants to be seen as an old-fashioned dinosaur and they want their users to reach them on every platform. That’s why they develop apps as quick as they can which cause their users to stay away from their trusted browsers.

Apps have the advantage that they do not have to stick to strict rules like web browsers. This way the communication between apps and servers can be done much more effective than using chatty and inefficient protocols like HTTP transmitting many different objects across for each page. As the site layout already exists within the app code on the client, only raw data has to be sent across which saves bandwidth usage and improves user experience.

A developer does not have to meet the minor compatibility issues between the different browsers and have multiple instances of one site online. A good working site is not dependent anymore on the compatibility of a browser that needs to be multifunctional, able to use all kind of portable code and able to interpret the html code on the site rather than the quality of the app and the server code alone.

I must admit that some apps can be better programmed as well and in some cases may not be effective too but then again the browser is losing this battle because of its need for multi functionality and strict rules.

more than killing browsers, apps change the Internet

For content suppliers, apps have another big advantage as they are changing the business model on the Internet in a way that is hard to do when using multipurpose browsers.

Site or portal users can now be charged and registered when they buy an app for their site. This way the content supplier is able to reach a closer relationship with their customers and more important; it gives them a means to bind their customers. By pushing messages directly to their desktop even if they have not been visiting their websites, the suppliers can remind their users to come back for more content or services.

Many cloud services use browsers to publish their applications to their users. However, those applications are restricted by the rules that browsers need to operate. In this case also, customised apps and server communications have the potential to improve user functionality and effectivity for cloud services big time.


I really wonder how long it will take before the big content suppliers and cloud service providers “switch off” their HTML-based browse environments and consequently kill the multipurpose browsers we have been used for decades?

Does the web browser have a future or will it become a terminal emulator for legacy applications?


photo credit: rudall30 -

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