Tractive delivers high-quality pet tracking service worldwide


Issues and challenges

Tractive’s market-leading Tractive GPS device helps pet owners locate their pets, while Tractive MOTION, an activity tracker, helps them monitor their pets’ health. The products can be used to locate and monitor pets in real time via mobile devices, indoors or outdoors.

The service now covers 80 countries, and Tractive needed a new level of service provider to be able to deliver a secure and reliable service to every customer worldwide.

"For the services we provide to loving pet owners, seamless and interruption-resistant connectivity on a global scale is absolutely key. The Orange Business Services solution caters to our customers’ needs and requirements."

Michael Hurnaus, CEO, Tractive

The objective

Enable global expansion and guaranteed reliable delivery of the Tractive service.

  • Orange IoT solution – embedded SIMs in the Tractive GPS pet tracking devices
  • Simple pricing structure
  • Service consultancy
  • Project management

The Orange Business Services solution has removed a potential barrier to sales growth, and Tractive now has the capability to deliver a truly global service.

  • Reliable, secure, seamless global connectivity with strong SLAs
  • No additional hardware or software modifications
  • Real-time tracking of pets’ movements
  • Simple pricing structure
  • Platform for new services
  • Positive customer feedback
  • No roaming charges
  • Accurate budget planning
  • Future-proof scalable solution

Tractive is an Austria-based developer of hardware, apps and gadgets for pet owners

  • Operating in 80 countries worldwide
  • Founded in 2012 in Pasching, Austria