Tractive offers high-quality pet tracking and activity monitoring worldwide

Issues and challenges

Tractive’s market-leading all-in-one GPS and activity monitoring devices help pet owners locate their pets and keep track of their fitness and health. The products can be used to locate and monitor pets in real-time via mobile devices, indoors or outdoors.

The service now covers 150 countries, and Tractive needed a new level of service provider to be able to deliver a secure and reliable service to every customer worldwide.

"For the services we provide to loving pet owners, seamless and interruption-resistant connectivity on a global scale is absolutely key. The Orange Business solution caters to our customers’ needs and requirements."

Michael Hurnaus, CEO, Tractive

The objective

Enable global expansion and guaranteed reliable delivery of the Tractive service.

  • Orange IoT solution – embedded SIMs in the Tractive pet-tracking devices
  • Simple pricing structure
  • Service consultancy
  • Project management

The Orange Business solution removed a potential barrier to sales growth, giving Tractive the capability to deliver a truly global service.

  • Reliable, secure, seamless global connectivity with strong SLAs
  • No additional hardware or software modifications
  • Real-time tracking of pets’ movements
  • Simple pricing structure
  • Platform for new services
  • Positive customer feedback
  • No roaming charges
  • Accurate budget planning
  • Future-proof scalable solution

Tractive is an Austria-based developer of apps and devices that keep pets safe and give their owners peace of mind.

  • Operations in 150 countries worldwide
  • Founded in 2012 in Pasching, Austria