2. Customer stories

flaik increases safety and enhances user experience

Issues and challenges

flaik is a U.S. company that is revolutionizing outdoor sports with real-time location-based solutions for skiing, cycling and mountain biking. Its proprietary ski school and extensive event management platform was launched in 2008, and since then, it has tracked and supplied personal performance data to 1M+ skiers.

The company was looking to expand internationally. However, its legacy network provider was unable to deliver a secure wireless service outside North America. This was a major barrier to growth as the need for a reliable network capability underpins flaik’s innovative, easy-to-use customer service proposition.

"In Orange Business Services, we found the perfect partner to help us reach an international audience of ski resorts and sports enthusiasts. Only Orange offered the global M2M connectivity with the scale, scope and security that we require. We can now expand beyond our North American roots and offer our services globally."

Steve Kenny, CEO, flaik

The objective

Ensure a secure, reliable, wireless service worldwide and open up new markets.

Solutions
  • Orange M2M platform for seamless wireless connectivity worldwide and support of flaik’s tracking system – USA, Canada, Australia and six European countries
  • Flexible Orange SIM card, which sends data via the Orange network to the flaik website, held in GPS leg bands/flaik Tags strapped above the skier’s boot
  • Orange international M2M center for managing local SIM card deployment
  • Solution design and development
Benefits

The Orange M2M solution has enabled flaik to take its revolutionary solutions for skiing, cycling and mountain biking worldwide.

  • Real-time location and performance monitoring of each skier
  • Simple, easy-to-wear flaik Tags
  • Real-time data transfer to ski instructors and patrol teams to track students and lost skiers
  • Easy access to web-portal for personal information
  • Increased skier confidence
  • Maps, charts of areas skied, time on each run, level of difficulty
  • Scalable solution to meet growing demand
  • Platform for global multi-sport and multi-country growth
Results
  • Enhanced performance levels
  • Increased personal safety
  • Improved data security
  • Simplified management via single point of contact
  • Global scalable platform

 

flaik is a U.S. company that is revolutionizing outdoor sports with real-time location-based solutions for skiing, cycling and mountain biking

  • Launched in 2008
  • Tracked and supplied personal performance data to 1M+ skiers