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Orange brand turns 20

Orange launched in 1994 with the aim to make mobile communication easy and accessible for everyone. We introduced a fresh new identity and spoke clearly to our customers, not about the technology, but of the benefits it could bring them. Overnight our brand became a personality.

Over the years our brand has continued to expand into more global markets, taking our customers on a journey into new services and media, and helping them connect and share in new and exciting ways.



Orange brand history

Orange today




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