Orange brand turns 20
Orange launched in 1994 with the aim to make mobile communication easy and accessible for everyone. We introduced a fresh new identity and spoke clearly to our customers, not about the technology, but of the benefits it could bring them. Overnight our brand became a personality.
Over the years our brand has continued to expand into more global markets, taking our customers on a journey into new services and media, and helping them connect and share in new and exciting ways.
Orange brand history