2008

Paris, Feb. 7, 2008

 

 

Etrali Voice Platform, from Orange Business Services Trading Solutions and previously called Etradeal, pioneered voice over IP on the trading floor. With this year’s release of V36, this service enables trading floor mobility allowing traders to use any workspace and quickly configure a turret to their preferences.

 

The Leaders in Innovation Awards recognize vendors shaping the delivery of business solutions in the wholesale transaction banking space. Winners were chosen based on solutions that are cost effective, help solve common business issues (STP, integration across data and application silos, regulatory compliance, reduced latency), are less time consuming to implement, enhance overall efficiency and facilitate enhanced bank to customer communication.

 

“Leaders in Innovation are about recognizing those companies with an ongoing commitment to innovation,” Anita Hawser, managing editor, Financial-i. “So although companies may have been judged innovation leaders in our inaugural awards last year, what we were looking for this year is companies that built on previous innovations to stay ahead of their competitors.”

 

The Etrali Voice Platform provides automated international dialing from any location and enhanced conferencing capabilities to meet the needs of globalized operations by enabling conferencing between multiple sites. Every turret comes with languages embedded, including:  English and Arabic, French, German, Greek and Japanese. Traders can configure any workstation to their own settings within minutes, using the proven Etrali touch-screen technology. With its Unify offering, Orange Business Services Trading Solutions also enables traders to easily switch between different communication devices.

 

“We are very pleased to be recognized again by Financial-i as an innovator in the industry,” said Pierre-Louis de Guillebon, CEO, Orange Business Services Trading Solutions. “We understand the unique business needs of our customers and are committed to developing and innovating our leading-edge solutions to meet those needs.”

 

Financial-i focuses on how technology is being leveraged to provide business solutions in wholesale transaction banking. Solutions that solve business issues around the execution, delivery, clearing and settlement of transactions in the wholesale banking space, enhance the provision of value added services to customers, increase the speed of delivery of information, mitigate risk and maintain competitiveness. Visit Financial-i at http:/www.financial-i.com.

 

Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. France Telecom serves more than 167 million customers in five continents as of September 30, 2007, of which two thirds are Orange customers. The Group had consolidated sales of 51.7 billion euros in 2006 and 39.4 billion euros for the first nine months of 2007. At September 30, 2007 the group had 106.9 million mobile customers and 11.4 million broadband Internet (ADSL) customers.

 

Launched in June 2005, the NExT program (New Experience in Telecommunications) will enable the Group to pursue its transformation as an integrated operator and make France Telecom the benchmark for new telecommunications services in Europe. In 2006, Orange became the Group's single brand for Internet, television and mobile services in the majority of countries where the company operates, and Orange Business Services the banner for services offered to businesses worldwide. France Telecom is the number three mobile operator and the number one provider of broadband internet services in Europe and one of the world leaders in providing telecommunication services to multinational companies.

 

France Telecom (NYSE:FTE) is listed on Euronext Paris and on the New York Stock Exchange.