M2M breaking new ground in 2012
M2M breaking new ground in 2012
M2M is gaining in momentum in 2012 as more companies embrace its potential and seek to exploit its capabilities. From simple sensors to complex remote controls, M2M brings intelligence to embedded devices, industrial machines and vehicles. Virtually all industries can benefit from automating communications with machines.
According to recent figures published by Visiongain, machine-to-machine (M2M) revenues will be worth $38.1bn in 2012 and it is poised to become an integral part of the telecoms landscape. The researchers say that M2M will have a potentially transformative impact on a vast number of industries. It will power services and applications that will help make work processes more efficient and consumer lives simpler.
The growth is being supported by growing market maturity, says Strategy Analytics. Its report M2M 2012 Outlook: Towards Standardization, Cloud Platforms and Open Source predicts that M2M market consolidation will continue in 2012. Mobile operators will look to move up the value chain through partnering or by creating of M2M service platforms, it says.
new devices, services
Berg Insight estimates that shipments of cellular M2M devices increased by 35.3% to a new record level of 50.8 million units in 2011. Adjusted for churn, this resulted in net additions of 29.3 million M2M connections in 2011, taking the worldwide number of cellular M2M subscribers to an estimated 108.0 million.
Continuous innovations in new devices and services means firms are able to break into varied "machine-to-person" (the machine automatically gathers a person's data) and "person-to-machine" (the user controls what data is stored and distributed) areas. These systems issue alerts when data is abnormal and can be shared with officials where permission has been granted.
This is particularly common in consumer electronics devices and bespoke m-health products. These embedded devices, industrial machines and vehicles, are helping citizens benefit from automated communications with machines.
In m-health, Orange Business Services has developed an award-winning partnership with medical device company Sorin Group to develop remote monitoring. It offers a remote monitoring service for patients implanted with cardiac rhythm management (CRM) devices. This provides caregivers with specific information regarding device behavior and the patient's condition. These diagnostic capabilities will enable transmission of valuable alert messages, providing clinicians with relevant information and offering patients more peace of mind.
across all verticals
Other industries are also developing interesting new solutions. For example, Nespresso Business Solutions has enhancing its B2B coffee machine after-sales service maintenance with a customized machine-to-machine (M2M) solution from Orange Business Services. The coffee firm has launched two revolutionary B2B machine models - Aguila and Zenius, the industry's first connected tabletop coffee machines. These models use embedded SIM cards from Orange that enable the machines to communicate with the Nespresso Customer Relationship Centres.
Orange Business Services has also recently agreed a partnership with testing, inspection and certification firm Cotecna, to offer M2M track and trace solutions, particularly for customs transit monitoring. Workers are given a long-lasting, adapted SIM that can cope with extreme conditions and can be used anywhere in the world.
Already, this has resulted in the development of an exclusive turn-key transit monitoring solution, which has been successfully operating in the West African country of Togo since December 2011. This two-way communication enables remote machine diagnostic and preventative maintenance visits can be scheduled as required.
push into consumer market
Frost & Sullivan Senior Industry Analyst, Yiru Zhong, says enterprise innovations like this are set to change the way consumers use machines over the course of the year: "2012 is expected to be a year when telcos will begin developing consumer M2M opportunities in addition to their current enterprise focus. Companies with a strong consumer brand and deep consumer digital offering could most readily capture this approach."
This includes smart metering to help consumers manage their energy bills better and parking sensors on cars to prevent unnecessary accidents.
To find out more about the Orange Business Services approach to M2M, please go to: http://www.orange-business.com/en/mnc2/themes/m2m/index.html or view a booklet here: http://www.orange-business.com/content/mnc/m2m.pdf. Orange Business Services is recognized by Frost & Sullivan and Berg Insight as the European leader in M2M growth. Its International M2M Center is a global leader in borderless global M2M connectivity. M2M solutions from Orange are complemented by a seamless global network that provides IP access in 220 countries and territories and supports more than 2.5 million active M2M connections.