Analyst insight - October 2013
African mobile market booming, according to ABI Research
Mobile subscriptions are bucking the worldwide trend with dizzying growth in Africa, according to a new study from ABI Research. It said that mobile subscriptions totaled 863 million at the end of Q2 2013, with this figure predicted to break through the billion user mark to reach 1.2 billion by 2018 – a 6.6% annual growth rate. In addition, 3G subscriptions will grow rapidly from 114 million in 2013 to 210 million by 2015. LTE is starting to make inroads in some key African markets, such as South Africa, Ghana and Nigeria. ABI Research predicts that there will be 51.2 million LTE subscribers on the continent in 2018, up from just 200,000 today.
Tablet growth slowing in mature markets, says IDC
Phablets and wearable computers are expected to eat into the tablet market according to new research from IDC. In light of this new competition, IDC has lowered its forecast for 2013 and beyond. It predicts that tablet shipments will reach 227 million in 2013 (compared to 229 million previously). However despite this slight readjustment, the analyst still predicts that worldwide sales will grow rapidly to 2017, reaching 407 million units. “Much of the long-term growth will be driven by countries like China, where projected growth rates will be consistently higher than the worldwide average,” says Jitesh Ubrani, Research Analyst, IDC.
Yankee Group says that mobile wallets are failing to ignite in the U.S.
Mobile users continue to shun mobile wallets in the U.S., says new research from the Yankee Group. The report says that although mobile payments are attracting much media attention, just 14% of consumers interested in mobile transactions have completed a mobile payment in the last three months. “While consumers and merchants remain intrigued by mobile wallets, no single solution has emerged victorious,” says Yankee Group Principal Analyst Jason Armitage. “As a result, the market is characterized by a multitude of mobile wallet vendors vying for dominance, with a dizzying number of available offerings.” Yankee says that merchants and vendors need to break out of the mobile coupon mindset and deliver promotions and incentives to the right customers at the right time.