As I browsed the “point of sale” offerings in the experience zone at Microsoft TechDays, one particularly fun retail innovation caught my eye: the connected fitting room.
, March 14, 2014
Did someone say their job was ‘Bangalored’ once? Well, now you may not be able to say that as offshoring has taken a new meaning with unexpected countries across Asia Pacific supporting the world. Traditional heavyweights such as India have evolved from making voice calls to the US and UK, to mature
, November 13, 2013
What would make you leave one brand -- your bank or insurer or electricity provider -- to join another? My guess is a poor customer service experience.* But what exactly is poor customer service? A study by American Express found that a rude or unresponsive customer service agent...
, July 11, 2013
Starbucks keeps taking mobile messaging to greater heights. Take its latest large-scale marketing strategy. In an effort to stimulate and surprise customers through SMS and MMS messaging,
, May 28, 2013
First impressions have always counted, but with more communication channels available than ever now, these first impressions are absolutely vital. The modern, technology-savvy consumer is less patient than in the past – 73% of Generation Y consumers say that they will walk away from a company after
, January 15, 2013
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