Traditional marketing tactics just don’t cut it with Generation Y, which makes them a tough crowd to sell into and a real challenge for companies looking to set up a life-long relationship with their brands and these young consumers.
, April 1, 2016
Is work fun? If not, why not? Think about the value that’s released when staff get behind a new business proposal, initiative or customer relationship - surely it makes sense to make achieving great results great fun?
, January 7, 2016
Welcome to the age of hyperconnectivity. Pew tells us 64% of Americans now own a smartphone. The UK communications regulator OFCOM says people in the UK spend two hours online on their smartphones every day. The latest ONS Internet Access research shows that 76% of adults...
, November 18, 2015
Today’s customers don’t want to spend valuable time on the phone to follow up on a query or dig down through an email trail – they want to be kept up-to-date direct to their pockets via their smartphones wherever they are.
, November 6, 2015