Kenya UC market to reach $134 million by 2015
Frost says that the market is being driven by the increasing use of IP telephony in Kenya, along with the increased bandwidth provided by new undersea cables. However, it warns that the large base of installed legacy equipment and limited understanding of the merits of advanced communications technology will slow uptake.
"Early adopters like large enterprises are deploying IP telephony and UC solutions, thus promoting market growth," says Frost & Sullivan Programme Manager Birgitta Cederstrom. "Large enterprises typically have multiple branch offices, mobile or remote works, and seek to consolidate several resources to reduce costs. The business and financial services industry (BFSI), telecommunications, and government sectors are early adopter segments."
However the cost of new equipment is posing a serious barrier to uptake for some companies, particularly amongst those who have not yet realised their return on investment in legacy equipment. "Large investments made in legacy equipment along with the cost perceptions about IP telephony are the greatest threat to the growth of the Kenyan UC market," explains Cederstrom. "Pricing is often out of the reach of local companies as the industry is largely dominated by small and medium-sized enterprises (SMEs)."